Salesforce Marketing Cloud

Tata Consultancy Services

Date: 2 weeks ago
City: Auckland, Auckland
Contract type: Full time

1.Campaign Management: Build and execute email campaigns based on marketing briefs, including audience segmentation and targeting.

2.Email Development: Design, code, and test responsive email templates using HTML/CSS within SFMC.

3.Audience Finalization: Utilize data extensions and segmentation strategies to ensure accurate audience targeting.

4.SFMC SQL Expertise: Write and optimize complex SQL queries for data segmentation and personalization.

5.Automation Builder: Develop and manage automated workflows for recurring campaigns and data processes.

6.Journey Builder: Create and maintain customer journeys to enhance engagement and lifecycle marketing.

7.SMS Campaigns: Implement and manage SMS messaging campaigns using SFMC Mobile Studio.

8.API Integrations: Work with SFMC APIs for data synchronization and integration with external systems.

9.Data Management: Ensure data hygiene, compliance, and proper use of subscriber data across campaigns.

10.Performance Optimization: Monitor campaign performance, troubleshoot issues, and recommend improvements.

Location

Auckland

Job Function

TECHNOLOGY

Role

Developer

Job Id

420749

Desired Skills

CSS | HTML | Marketing | Cloud API

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