Senior Brand Marketing Lead

Fixed Term | Parental Leave Cover | Starting Mid October

MediaWorks is New Zealand’s number one audio broadcaster. We don’t do boring. We create experiences that audiences love through some of New Zealand’s most recognisable media brands, including More FM, The Breeze, The Edge, The Rock, Mai FM, The Sound, George FM and our digital streaming platform, rova.

Our radio stations and digital platforms reach millions of Kiwis every day. We love using our creativity and influence to excite listeners, help support businesses and make a difference.

We’re looking for an experienced

Senior Brand Marketing Lead to join MediaWorks on a 10 month fixed-term parental leave cover, starting in mid October.

The Opportunity

This is a great opportunity for a senior marketer who loves to lead the marketing strategy and execution across a portfolio working closely with content, commercial and creative teams to build audience engagement and brand growth. Reporting to the Brand & Communications Director, you’ll:

• Lead brand strategy, positioning and integrated marketing campaigns across a designated portfolio.
• Drive go-to-market campaigns across paid, owned, earned and digital channels.
• Build brand awareness, engagement and loyalty — ensuring our brands stay relevant, distinctive and connected to their audiences.
• Identify opportunities for audience and revenue growth.
• Lead agency, influencer, partnership and external supplier relationships.
• Use data, analytics and campaign performance to optimise activity and demonstrate impact.
• Manage marketing budgets and investment to maximise ROI.
• Bring a sharp creative eye and strong commercial thinking to every brief and campaign.

What You'll Bring

You’re a senior, commercially minded marketer who can move comfortably between strategy and execution. You’ll bring:

• 5+ years’ experience developing and delivering integrated B2C brand marketing campaigns with a strong understanding of brand strategy, customer journeys, digital marketing and audience engagement.
• A track record of using insights, data and performance to make smarter marketing decisions.
• Strong commercial and financial acumen, including budget management and ROI optimisation.
• Excellent stakeholder management and influencing skills — you know how to bring people with you.
• A high creative bar, with the confidence to challenge, critique and elevate creative work.
• Strong organisation and attention to detail, with the ability to get things done in a fast-moving environment.
• Experience leading or coaching others and creating an environment where great marketing can thrive.

Most importantly, you’re curious, collaborative and outcome-focused — with the energy to make things happen.

Why MediaWorks?

At MediaWorks, we’re passionate about creating experiences that audiences love and clients value. You’ll be part of a collaborative, high-energy and supportive team. We’re big on creativity, connection, and celebrating individuality.

Here’s What You Can Look Forward To

• Chance to lead a brand portfolio with momentum, potential and national scale
• A culture built on inclusion, respect, and loving your tribe.
• Enjoy birthday leave, volunteer leave, exclusive MediaWorker perks and discounts, and free access to our wellness platform.
• Be part of a fun, supportive and inclusive team that celebrates differences and makes a positive impact.
• Get involved with Moana, Rainbow, and Women's network groups, and support community change through the MediaWorks Foundation.
• Ongoing learning and development opportunities, including coaching, training, courses, and learning Tikanga Māori

If you’re looking for a workplace that’s fast-paced, people-focused, and full of personality, you’ll fit right in.

About MediaWorks

MediaWorks' includes some of the country's best-loved nationwide radio brands such as More FM, Breeze Classic, The Sound, The Edge, Breeze, The Rock, Mai, Humm FM, Channel X, George FM and our digital streaming app rova. We are New Zealand's largest audio broadcaster.