Salesforce Marketing Cloud Developer - NZ
The HR Ally
Role: Salesforce Marketing Cloud Developer
Location: Auckland, NZ
Experience: 7+ years
Key Responsibilities
- Campaign Management: Build and execute email campaigns based on marketing briefs, including audience segmentation and targeting.
- Email Development: Design, code, and test responsive email templates using HTML/CSS within SFMC.
- Audience Finalization: Utilize data extensions and segmentation strategies to ensure accurate audience targeting.
- SFMC SQL Expertise: Write and optimize complex SQL queries for data segmentation and personalization.
- Automation Builder: Develop and manage automated workflows for recurring campaigns and data processes.
- Journey Builder: Create and maintain customer journeys to enhance engagement and lifecycle marketing.
- SMS Campaigns: Implement and manage SMS messaging campaigns using SFMC Mobile Studio.
- API Integrations: Work with SFMC APIs for data synchronization and integration with external systems.
- Data Management: Ensure data hygiene, compliance, and proper use of subscriber data across campaigns.
- Performance Optimization: Monitor campaign performance, troubleshoot issues, and recommend improvements.
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